#4A3A6B
Grape Taffy
#4A3A6B, a purple from the Candy Shop palette.
AaWhite text9.95:1AAA
AaBlack text2.10:1Fails
AaAs text on white9.95:1AAA
Description
Rich chewy purple like a twist of grape saltwater taffy at the boardwalk, bold, playful and full of character.
Psychology
Purple tends to feel imaginative, a little mysterious and introspective. Deepened like this, it feels rich, grounded and serious.
Meaning
Purple has long stood for royalty and luxury, because its dye was once rare and costly. It is also linked with spirituality and creativity.
Shades and tints
Variations
Harmonies
ComplementaryOpen in the generator
AnalogousOpen in the generator
TriadicOpen in the generator
Split complementaryOpen in the generator
TetradicOpen in the generator
SquareOpen in the generator
Tints and shadesOpen in the generator
Matches in Tailwind, CSS and our library
Tailwind CSS
CSS color names
How it looks with color blindness
On a website
ButtonA text linkBadge
ButtonA text linkBadge
The button uses white text (9.95:1).
Code
/* CSS */
:root {
--brand: #4a3a6b;
}
/* tailwind.config.js, theme.extend.colors */
brand: {
50: '#f7f6f8',
100: '#ecebf0',
200: '#dad6e0',
300: '#bfb9ca',
400: '#9f96b0',
500: '#7f7396',
600: '#665982',
700: '#4a3a6b',
800: '#3e3059',
900: '#2e2442',
950: '#1b1528',
},Use #4A3A6B in your apps
ProcreateTap the color disc, open the Value tab, and type the code in the Hex field.
CanvaSelect the element, tap the color tile, choose + (new color) and paste the code.
IllustratorDouble-click the Fill box and paste the code in the # field of the Color Picker.
PhotoshopClick the foreground color and paste the code in the # field of the Color Picker.
FigmaSelect the layer, click the Fill swatch and paste the code in the hex field.