#844E74
Damson Velvet
#844E74, a purple from the Lavender Rose Dusk palette.
AaWhite text6.31:1AA
AaBlack text3.32:1AA large
AaAs text on white6.31:1AA
Description
Deep mulberry purple like ripe berries and red wine, rich and moody, carrying warmth and quiet luxury.
Psychology
This deep warm purple tends to feel indulgent and intimate, often adding drama and richness with a cozy undertone.
Meaning
Mulberry recalls ripe fruit, wine and velvet, long associated with luxury, romance and autumn abundance.
Shades and tints
Variations
Harmonies
ComplementaryOpen in the generator
AnalogousOpen in the generator
TriadicOpen in the generator
Split complementaryOpen in the generator
TetradicOpen in the generator
SquareOpen in the generator
Tints and shadesOpen in the generator
Matches in Tailwind, CSS and our library
Tailwind CSS
CSS color names
How it looks with color blindness
On a website
ButtonA text linkBadge
ButtonA text linkBadge
The button uses white text (6.31:1).
Code
/* CSS */
:root {
--brand: #844e74;
}
/* tailwind.config.js, theme.extend.colors */
brand: {
50: '#f9f6f8',
100: '#f0eaee',
200: '#e2d5de',
300: '#cdb7c6',
400: '#b493aa',
500: '#9b6f8e',
600: '#844e74',
700: '#704263',
800: '#57334c',
900: '#402639',
950: '#271722',
},Use #844E74 in your apps
ProcreateTap the color disc, open the Value tab, and type the code in the Hex field.
CanvaSelect the element, tap the color tile, choose + (new color) and paste the code.
IllustratorDouble-click the Fill box and paste the code in the # field of the Color Picker.
PhotoshopClick the foreground color and paste the code in the # field of the Color Picker.
FigmaSelect the layer, click the Fill swatch and paste the code in the hex field.