#BB74A5
#BB74A5
A purple color. Close to Berry Mauve.
AaWhite text3.41:1AA large
AaBlack text6.15:1AA
AaAs text on white3.41:1AA large
Description
#BB74A5 is a clear, mid-tone purple leaning toward pink. It brings to mind plums and violets.
Psychology
Purple tends to feel imaginative, a little mysterious and introspective. At this middle strength it feels balanced, neither shy nor loud.
Meaning
Purple has long stood for royalty and luxury, because its dye was once rare and costly. It is also linked with spirituality and creativity.
Shades and tints
Variations
Harmonies
ComplementaryOpen in the generator
AnalogousOpen in the generator
TriadicOpen in the generator
Split complementaryOpen in the generator
TetradicOpen in the generator
SquareOpen in the generator
Tints and shadesOpen in the generator
Matches in Tailwind, CSS and our library
Tailwind CSS
CSS color names
How it looks with color blindness
On a website
ButtonA text linkBadge
ButtonA text linkBadge
The button uses black text (6.15:1). As text on white this color is too light (3.41:1), so the link uses its 700 shade.
Code
/* CSS */
:root {
--brand: #bb74a5;
}
/* tailwind.config.js, theme.extend.colors */
brand: {
50: '#faf5f8',
100: '#f3e7ef',
200: '#e8cfe0',
300: '#d7adca',
400: '#bb74a5',
500: '#a46591',
600: '#885378',
700: '#704362',
800: '#57334b',
900: '#412538',
950: '#281522',
},Use #BB74A5 in your apps
ProcreateTap the color disc, open the Value tab, and type the code in the Hex field.
CanvaSelect the element, tap the color tile, choose + (new color) and paste the code.
IllustratorDouble-click the Fill box and paste the code in the # field of the Color Picker.
PhotoshopClick the foreground color and paste the code in the # field of the Color Picker.
FigmaSelect the layer, click the Fill swatch and paste the code in the hex field.